DANIEL HENSHAW / GAMES DESIGN FMP
Target Audience
Survey Result
Existing Products
Mario Kart:
Rebel Racing:
Rebel Racing has a very high poly style with a cartoony aesthetic. The colours are very bright which fits the cartoony style. The models used for the cars are very slick and smooth. This makes the cars look more realistic. This game also includes car customization and drifting which I think will be a good idea to include in my project
Rebel Racing is a free to play mobile game. Hutch makes money through the game using "In-App Purchases". This is a really good way to market a game because it means people will be more enticed into installing it as they don't need to pay anything. This is one of the reasons games such as Warzone and Fortnite got popular.
The target audience for Rebel Racing is 4+. I know this because the App Store lists the recommended age. Also, the game is very bright and colourful with entices young children into playing. Rebel Racing is also a mobile game which gives it a broad audience because most people have phones or tablets.
Mario Kart is a very cartoony game. The colours and textures are very bright and colourful which makes the game very aesthetically pleasing. It also has very simple controls which are easy for a younger target audience to use. The physics and animations in the game make it fun to play too.
The price of Mario Kart 8 Deluxe is around £35. This is quite expensive for their target audience. However, Mario Kart is also aimed towards families. This means that parents may buy the child this game so they can all play together.
The target audience seems to be aimed at children and families. This is because the game isn't very realistic and is more cartoony.